Un investissement d’environ 250 millions de dollars dans la technologie de suivi de sa flotte de conteneurs secs de 1,6 million de boîtes permet à Hapag-Lloyd de faire un plaidoyer pour offrir des services haut de gamme et voler une marche sur ses concurrents.
Hier, le transporteur allemand a annoncé qu’il prévoyait d’installer des trackers Nexxiot et Orbcomm sur environ 95% de ses conteneurs secs d’ici la fin de l’année prochaine, revendiquant un niveau de visibilité de la chaîne d’approvisionnement pour les clients inégalé par ses concurrents.
Olaf Habert, directeur des applications de conteneurs chez Hapag-Lloyd, a déclaré à The Loadstar : « Il y a deux principaux groupes [de clients] intéressés par cette technologie, ceux qui ont des cargaisons de grande valeur telles que les puces informatiques, qui sont sensibles à la sécurité, et les clients en volume qui ont déjà une chaîne d’approvisionnement très sophistiquée, et l’augmentation des données leur permettra de rationaliser ces opérations. »
Cependant, un troisième groupe pourrait émerger lorsque le système sera opérationnel, a ajouté M. Habert – ceux qui veulent des données sur les conditions à l’intérieur de la boîte, mais cela signifierait un développement ultérieur de la technologie, une fois les systèmes établis.
Les clients de Hapag-Lloyd pourront recevoir des données en temps réel sur la localisation de leur fret, à tout moment et quel que soit le mode de transport du conteneur. Le dispositif de suivi Nexxiot est rivé à la porte, un processus d’installation prenant environ une minute, selon le PDG Stefan Kalmund.
Les trackers Nexxiot et Orbcomm sont suffisamment petits pour « s’adapter au profil du conteneur », la partie la plus protégée de la boîte, a déclaré Al Tama, vice-président des solutions de conteneurs et de ports d’Orbcomm.
M. Habert a souligné que Hapag-Lloyd a testé des systèmes de suivi sur des conteneurs frigorifiques avec le déploiement de ces systèmes en 2019, de sorte que le transporteur est confiant que, bien qu’il puisse y avoir des dommages et des pertes de trackers, ils sont susceptibles d’être relativement limités.
Les trackers Nexxiot et Orbcomm fonctionnent sur batterie et utilisent l’énergie solaire pour se recharger, ils sont antidéflagrants et durables, fonctionnant à des températures extrêmes pendant plus de cinq ans, a expliqué M. Kalmund. En fait, Nexxiot estime que si un tracker peut rester attaché à un conteneur, il continuera à fonctionner pendant au moins huit ans.
Les trackers envoient des données via les réseaux de téléphonie mobile, lorsqu’ils sont à portée, et peuvent se connecter à d’autres capteurs via Bluetooth pour collecter des informations essentielles telles que la température et l’humidité, si le client l’exige.
« Pendant que le conteneur est en mer, Hapag-Lloyd enverra des données via les propres systèmes du navire, bien que le tracker puisse stocker des données pendant des mois », a déclaré M. Tama, et ces données peuvent être téléchargées lorsqu’un réseau mobile est disponible, afin qu’un client puisse voir s’il y a eu des événements pendant le voyage.
Cependant, comme l’a souligné M. Kalmund, lorsque le conteneur est sur le navire, un client peut suivre le navire et voir où se trouve son fret, « les premier et dernier milles qui constituent la partie la plus intéressante du voyage du conteneur ».
M. Habert a déclaré que Hapag-Lloyd avait commencé à tester des trackers sur sa flotte frigorifique il y a trois ans en préparation du passage aux boîtes sèches. Cela signifie que Hapag-Lloyd est confiant qu’il sera en mesure d’obtenir un retour sur l’investissement considérable en offrant des services haut de gamme au-delà de la piste et de la traçabilité.
Un exemple est une amélioration de l’efficacité, qui réduira les coûts et le temps, mais aussi, et surtout, les émissions de carbone. Un service qui pourrait être développé est ce que M. Habert appelle les « virages de rue », où un importateur vide un conteneur et le remet ensuite directement à un exportateur, plutôt que de retourner la boîte à un dépôt.
« Sans les données, il est difficile de prouver que cette technologie réduira les émissions et rendra les chaînes d’approvisionnement plus durables, mais nous pensons que cette plus grande visibilité le permettra », a déclaré M. Habert.
En outre, Hapag-Lloyd souhaite pouvoir partager les données non commercialement sensibles qu’elle collecte avec ses partenaires, notamment les transporteurs, les chemins de fer, les ports et terminaux et d’autres fournisseurs. « Nous serons propriétaires des données, mais cela ne signifie pas que nous ne pouvons pas les partager », a déclaré M. Habert.
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