Marjane implements its Supply Chain in Morocco
By Thierno DIALLO
November 23, 2021 / 09:29 AM

56.000 square meters, 15.000 references, 72.000 storage locations…

To implement its Supply Chain in Morocco, Marjane Holding has not skimped on resources. With a logistics capacity of 56.000 m² that can take 15.000 references and 72.000 storage locations, the largest brand in mass distribution in Morocco has made the Supply Chain a priority axis of its development strategy.

In 2020, the group doubled the surface area of ​​its Sapino logistics platform, inaugurated in 2011 at the Nouaceur industrial park, whose capacity now reaches 56.000 square meters of warehousing. This extension, which required an investment of 150 million dirhams, reflects Marjane Holding's commitment to offering a precision Supply Chain that is both modern and efficient.

Thus, this change is accompanied by the progressive centralization of Marjane and Marjane Market suppliers in order to improve the service to its customers, we learned from the management of the holding company.

"Faced with the challenge of controlling stocks, orders and holding assortments in store, the Marjane Holding supply chain makes it possible to improve the rate of holding assortments in store by 10 points on average and to reduce the time to market for its suppliers", adds the same source, specifying that when the latter wish to quickly put a new product in store, the "strike force" of the Marjane supply chain makes it possible to support them in their commercial challenges.

With its 37 receiving docks and 34 shipping docks, its logistics platform centralizes all flows of goods by offering 72.000 rack storage locations with a management capacity of more than 15.000 references.

The platform also relies on new technologies to improve its performance. The ordering of goods is carried out in real time thanks to artificial intelligence, while logistics operators are controlled using voice or radio technologies.

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