BIOFORCE. EMPOWERING HUMANITARIANS. Donner le pouvoir d’agir aux humanitaires : nous croyons à un monde où les besoins des personnes affectées par les crises seront couverts par des professionnels engagés, qui apporteront une aide adaptée et de qualité. Nous sommes une organisation humanitaire qui intervient en préparation et en réponse aux crises issues d’un conflit, d’une catastrophe naturelle ou d’une épidémie. Nous apportons des solutions de formation, d’accompagnement et de structuration pour permettre l’accès à une aide efficace et de qualité aux populations vulnérables.
LE POSTE.
Contexte
Au sein de l’équipe Communication, vous participez à la mise en œuvre de la stratégie visant à renforcer la présence en ligne de Bioforce, de ses partenaires et de ses représentants (formateurs, experts, etc.) sur les sites web et médias sociaux.
Activités :
Vos missions principales seront de :
- Mettre en œuvre notre stratégie éditoriale : donner vie aux actions de Bioforce en réalisant des contenus pour le web : articles, entretiens, reportages et portraits de nos élèves, anciens élèves en mission humanitaire, formateurs, membres de l’équipe, partenaires sur le terrain…
- Mettre en œuvre la stratégie marketing : améliorer et mettre à jour les contenus du site Bioforce pour en assurer l’optimisation pour les moteurs de recherche par le référencement naturel.
- Proposer des contenus originaux : recherche de mots-clés pertinents, création d’un cocon sémantique, balisage HTML…
- Augmenter les visites, l’engagement et les conversions en ligne sur le site internet.
Vous serez également amené·e à :
- Suivre l’impact de vos actions (bilan et mesures d’impact des activités sur le site et les réseaux sociaux).
Vous êtes accompagné·e par votre tuteur de stage, qui vous guide dans la découverte des outils numériques et du secteur humanitaire.
PROFIL SOUHAITE.
Connaissances & expériences Vous avez :
– le goût de l’écriture, d’ailleurs on vous reconnait d’excellentes qualités rédactionnelles, et par-dessus tout, vous aimez raconter des histoires (storytelling).
– de bonnes notions en SEO et une excellente connaissance du web.
Et bien sûr, vous êtes fortement intéressé·e par le secteur associatif et humanitaire !
Formation
Idéalement, vous avez une formation en marketing digital/communication (bac +3 à bac+5).
Qualités On dit de vous que vous savez gérer votre temps, que vous êtes autonome et rigoureux. Vous aimez travailler en équipe, même à distance.
CONDITIONS.
Date d’intégration : ASAP
Statut : Stagiaire
Contrat : Stage de 3 à 6 mois (35h) rémunéré selon normes en vigueur
Localisation : Bioforce, 41 avenue du 8 mai 1945, 69200 Vénissieux CONTACT. Merci de transmettre votre CV et votre lettre de motivation par mail à rhsiege@bioforce.org, à l’attention de la Responsable Ressources Humaines, en indiquant en objet la référence 22012 et l’intitulé de l’offre.
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