Depuis une décennie, le marché des boissons gazeuses en Afrique est en plein essor aussi bien sur le plan de la consommation que celui des investissements dans le renforcement de la capacité de production. le géant américain Coca-Cola figure parmi les principaux acteurs actifs dans l’industrie.
La North Africa Bottling Company (NABC), partenaire embouteilleur de Coca-Cola dans la région Centre va détenir le contrôle exclusif d’Atlas Bottling Company (ABC) au Maroc, un autre embouteilleur du géant américain dans les zones Nord et Oriental. C’est ce qu’indique le quotidien Medias24 qui cite un communiqué publié par le Conseil de la concurrence.
D’un coût de 1,7 milliard de dirhams (160 millions $), cette acquisition sera effectuée auprès du groupe Diana Holding, de Atlantic Packaging SA, SNV SA, Rita Maria Zniber et Khalid Hatim. Elle concernera l’intégralité des actions et des droits de vote y afférents de ces différentes parties au capital de l’entreprise. La NABC devrait renforcer un peu plus sa position de leader du marché marocain des boissons gazeuses avec cette transaction.
La démarche participe amplement à la stratégie de Coca-Cola mise en œuvre depuis quelques années et a comme objectif la concentration de ses embouteilleurs à travers le monde afin de disposer d’un seul partenaire par pays ou par région.
Rappelons que NABC est une holding du groupe Equatorial Coca-Cola Bottling Company (ECCBC), détenu à 70 % par le groupe industriel espagnol COBEGA et 30 % par The Coca-Cola Company. Elle dispose d’un réseau de 15 lignes de production et 23 centres de distribution qui fournissent plus de 130 000 clients.
La Société centrale des boissons gazeuses (SCBG), la Compagnie des boissons gazeuses du Sud (CBGS) et la Compagnie de boissons marocaines et internationales (COBOMI) figuret parmi ses filiales.
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