The global automotive industry is feeling the pinch from the semiconductor crisis, which has had a significant impact on production lines, reducing the pace of work and causing several production sites to shut down.
A situation that has generated job cuts and turnover. Morocco has not escaped this rule. The three assembly sites (Mellousa and Somaca for Renault, and Kenitra for Stellantis) have reorganized their operating methods in order to adapt to this new restrictive environment.
This is because the majority of the components concerned are imported. It is at the distribution level that these effects are clearly felt.
Delivery times are getting longer and dealerships are operating with almost no stock. Ultimately, the unavailability of vehicles leads to a reduction in the volume of new car sales.
According to the most optimistic projections, the crisis, which began in the fourth quarter of 2020, is expected to continue at least until the end of 2022, and possibly even until 2023.
While the kingdom has made the automobile industry one of the jewels of the industrial sector, one can nevertheless wonder if it can really invest in this activity? And the answer is a priori yes, especially since the country aims to improve its integration rate, with the additional development of high added value segments.
This will allow Morocco to strengthen its ecosystem of equipment manufacturers, most of whose production is intended for export. But it should be noted that the launch of production sites in this area involves a fairly complex process.
"The manufacture of semiconductors is subject to several constraints, both financial, technological, logistical and sectoral strategy. Indeed, the large companies specializing in this field are essentially concentrated in the countries of South-East Asia, which control the entire production chain.
Chinese groups, for their part, have companies dedicated to the supply of raw materials, transport or processing.
Which allows them to achieve significant economies of scale.", said Youssef Idrissi, professor of industrial economics at Hassan II University in Casablanca.
The production process which is also complicated can take more than 5 months from the start of production to the packaging of the chips ready for shipment.
The machines used to manufacture silicon wafers are extremely expensive and produced to order. A unique problem characterizes the automobile, as additional capacities are required for a wide range of technology nodes.
"Semiconductor manufacturers have to supply not only car manufacturers, but also manufacturers of smartphones, electronic devices, laptops and household appliances, most of which are global giants with a significant production volume.
They are forced to make trade-offs based on their strategic interests. It should be noted that even at the automotive level, there are also priorities.
Professor Idrissi explains that "the The electric car segment is increasingly popular, and manufacturers see an interest in positioning themselves there and thereby gaining market share.
For Morocco, the launch of this type of sector must follow the same pattern, the idea being to encourage a global giant to invest in the country. Government support is essential in this scenario.".
To launch such plants, investors need long-term visibility. They must target partnerships and contracts with manufacturers because the projects are very capital intensive and require a high level of technical expertise.
Production sites must be supported by R&D centers to be at the cutting edge of technology and to monitor market trends.
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