Reflex Logistics Solutions (Hardis Group), a logistics execution software publisher, is strengthening its presence in Northern Europe by signing a partnership agreement with A2B Solutions. Under the terms of this agreement, A2B Solutions becomes a reseller and integrator of the Reflex software suite (Reflex WMS, Reflex WMS for Factory and Reflex In-Store Logistics) in Sweden, Denmark, Norway, Finland and Iceland.

This partnership will allow Hardis Group to expand its presence in Northern Europe, where the publisher has had a subsidiary in the Netherlands since 2018, which serves the Benelux region.

It marks a new stage in the publisher's strategy of significant development of its international activities in order to achieve its objective of becoming number 1 in Europe on the logistics execution solutions market.

« Our Reflex suite is particularly suited to the logistics challenges of the most dynamic sectors of activity in Europe: e-commerce, omnichannel retail, industry (particularly automotive), logistics providers, etc. It is already deployed in the Nordic countries, particularly with global logistics providers. Our drone inventory solution is also used by IKEA ", precise Nicolas Odet, President of Hardis Group.

Offer local services around the Reflex suite

Based in Gothenburg, Sweden, which is ideally located between the main logistics hotspots of Northern Europe, A2B Solutions was founded by Jonas Arvidsson (CEO) and Mattias Springer (CTO) who have a strong background in Supply Chain.

Previously, they both worked for IDNet, a partner and integrator of Manhattan Associates. "Our international development strategy involves our ability to create the conditions to operate projects, in the language and in line with the habits and culture of each country.

"Jonas and Mattias will bring us their impressive knowledge of the local market and have already started working with us to convince certain companies to equip themselves with Reflex. They will work closely with our Benelux subsidiary to develop synergies," continues Nicolas Odet.

To deliver the projects, a recruitment campaign has already been initiated. Initially, A2B Solutions will focus on hiring senior technical-functional consultants.

An ergonomic and flexible logistics execution solution

Listed by the analyst firm Gartner among the major suppliers of WMS warehouse management software in Europe, Reflex Logistics Solutions offers solutions to orchestrate, optimize and supervise the logistics flows and processes of companies in their warehouses, factories and stores.

“What really impressed us was Reflex’s ease of use and its flexibility in configuration, without IT skills, to solve very complex logistics challenges.

The user-friendliness of the solution, coupled with the Reflex Academy e-learning platform, is a game-changer compared to what we previously knew in the Nordic countries.

"We have already had very good reactions from prospects when we introduced Reflex. Due to this positive feedback and the interest generated, we have already started recruiting consultants to serve the Nordic market with a strong local team," adds Jonas Arvidsson, CEO of A2B Solutions.

“We are truly impressed by Reflex’s technological leadership, which gives it a unique competitive advantage in the market.

The solution is available in SaaS mode, offers very advanced configuration possibilities and is quickly implemented,” concludes Mattias Springer, CTO of A2B Solutions.