First KitKat using cocoa from Nestlé Income Accelerator launches in Europe
By Ibrahima DIALLO
January 23, 2024 / 11:36

This innovative program was launched in January 2022 to help bridge the income gap for cocoa farming families and reduce the risk of child labor. At the same time, it strives to advance agricultural practices and promote gender equality, empowering women to be agents of positive change..

The program encourages cocoa farming families to enroll their children in school, implement good agricultural practices, engage in agroforestry activities and diversify their income.

Nestlé’s Income Accelerator Programme has so far supported over 10 families in Côte d’Ivoire and is expanding to Ghana this year to include a total of 000 families. By 30, the programme aims to reach approximately 000 cocoa farming families in Nestlé’s global supply chain to create impact at scale.

Nestlé has worked with various partners and suppliers to transform its global cocoa sourcing and achieve full traceability and physical segregation of cocoa from its Revenue Accelerator programme. This means that it is possible to track the entire journey of cocoa beans from origin to factory, while physically separating them from other cocoa sources.

Cocoa mass from the Revenue Accelerator Programme meets one of the strictest traceability standards, ensuring “mixed identity preserved” traceability, which allows cocoa to be tracked and stored separately. In addition, by mid-2024, Nestlé plans to use segregated cocoa butter for all of its KitKat chocolate in Europe, with plans to expand to other regions in the coming years.

“KitKat has always embraced innovation, with its iconic ‘Have a break, Have a KitKat’ slogan. Today, this innovation is brought to life through Breaks for Good, which puts cocoa farmers at the heart of our product through our revenue acceleration programme,” said Corinne Gabler, Head of Confectionery and Ice Cream at Nestlé.

“We couldn’t think of a better brand than KitKat to represent our efforts to create meaningful impact in cocoa communities.”

KitKat Breaks for Good will be available on store shelves from January 2024 in 27 European countries, and from May 2024 in the UK. In addition, a limited edition KitKat, featuring 70% dark chocolate that is also made with cocoa sourced from the Revenue Accelerator, has been launched in the UK market as a pilot.

“Cargill is committed to supporting Nestlé’s long-term goals and its progress in implementing the revenue acceleration program,” said Michiel van der Bom, Product Line Director, Cocoa and Chocolate Europe West Africa, Cargill.

“As Nestlé’s sustainability partner, we are implementing solutions to provide Nestlé with sustainable ingredients that help restore the environment, support families and increase incomes. Through our partnership, together we are building a stronger and more resilient supply chain.”

“We are delighted to partner with Nestlé on their journey towards more sustainable cocoa sourcing,” said Thierry Touchais, Strategic Account Manager at Rainforest Alliance.

“It is encouraging to see a company of this scale using a ‘mixed identity preserved’ model where cocoa can be traced back to Rainforest Alliance certified farmers engaged in Nestlé’s revenue accelerator. This approach illustrates the potential for positive change in the industry.”

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