Etihad Cargo has launched an Instant Offer Rate (IOR) tool to streamline the shipment booking process, provide faster response times and offer improved customer service levels.

Developed in collaboration with IBS Software, Etihad Cargo's IOR solution is designed to enable the carrier to increase efficiency by reducing price transaction times on its online booking portal by up to 70%.

Thanks to automation, the IOR function means that prices are generated instantly based on five key booking and flight parameters, including density, day of departure, direct and indirect flights, flight demand and services requested.

Using this data, the IOR solution will provide "the best available price to customers in seconds, offering a transparent and user-friendly booking process", said Etihad Cargo.

"Since the launch of Etihad Cargo's new booking portal, the carrier has continually added features that enhance the customer journey, making booking easier and more intuitive for partners and customers alike," commented Leonard Rodrigues, Head of Revenue Management and Network Planning at Etihad Cargo.

"By giving portal users instant access to pricing based on their unique needs, partners and customers have all the tools they need to make a booking in seconds and with the certainty that their cargo will be transported on Etihad Cargo's global network safely, reliably and at the most competitive price."

The launch of the IOR solution is the latest feature to be added to Etihad Cargo's booking portal, following the recent addition of functionality for booking cats, dogs and dangerous goods.

Rebecca Jeffrey