Faced with soaring chocolate prices (+14% in one year, +23% for private label brands), retailers must rethink their supply chains. Sébastien Lefébure (Manhattan Associates) explains how agility and a unified inventory view limit the impact of crises.

The global cocoa shortage, compounded by poor harvests and inflation, has led to a sharp rise in prices: +14% for Easter chocolates in 2025, and even +23% for private labels (UFC-Que Choisir). "Seasonal peaks are predictable, but not always their causes, such as the current crisis," ", emphasizes Sébastien Lefébure, VP Continental Europe at Manhattan Associates. For him, the solution lies in a more agile supply chain to absorb these shocks.

Retailers can no longer rely on traditional forecasting models. “The ability to switch to alternative suppliers or dynamically adjust prices is the difference between prepared companies and those left behind,” Lefébure insists. Real-time inventory visibility and integrated planning are essential, especially for seasonal products (chocolate, swimwear, school supplies).

Onshoring (relocation) and friendshoring (sourcing from partner countries) are gaining ground to reduce lead times and secure supplies. "There is no miracle solution to the rise in cocoa prices, but a smart supply chain avoids empty shelves," Lefébure explains. These strategies are crucial for perishable or trend-driven products.

Stock shortages and rising prices are eroding consumer confidence. Brands must adapt, because their ability to offer accessible products is now a key criterion,” concludes Lefébure. Logistics resilience is no longer a subject reserved for factories: it directly impacts the purchasing power of families.