Des livraisons « pas assez éco-responsables » selon les consommateurs
Par Ibrahima DIALLO
16 septembre 2022 / 10:53

Une étude mondiale réalisée par Descartes , éditeur de solutions SaaS (Software a Service) autour de la logistique, conclut que 62 % des consommateurs jugent les livraisons e-commerce « pas assez éco-responsables ».

Pour cette étude, plus de 8.000 personnes ont été interrogées par l’institut d’étude Sapio en juin 2022 à travers neuf pays européens (Allemagne, Belgique, Danemark, Finlande, France, Norvège, Pays-Bas, Royaume-Uni, Suède) et aussi au Canada et aux États-Unis.

Seuls 38 % des consommateurs du panel ont un avis positif sur la durabilité des pratiques actuelles de livraisons des commerçants. Plus de 50 % sont intéressés par des méthodes de livraison plus respectueuses de l’environnement. 54 % seraient même prêts à accepter de recevoir leur commande plus tard si cela implique une livraison plus éco-responsable.

Français encore plus concernés

Cette enquête, baptisée Commerçants : l’éco-responsabilité n’est pas un défi mais une opportunité, souligne que les Français sont ceux qui prennent le plus en compte ce critère dans leur acte d’achat (48%), par rapport aux pays étudiés (le panel français était constitué de 1.000 personnes interrogées).

« Pour 60 % des réponses, un conditionnement et un packaging recyclables sont importants et 56 % préféreraient aller chercher, régulièrement ou de façon permanente, leurs courses alimentaires au lieu de les faire livrer pour préserver l’environnement », ajoute l’étude.

« La principale erreur que font les enseignes aujourd’hui c’est de voir le concept de livraison durable comme un défi supplémentaire plutôt que comme une opportunité d’augmenter leurs parts de marché, tout en réduisant leurs coûts et en préservant l’environnement », conclut Chris Jones, responsable Industrie et Services chez Descartes.

STRATÉGIES LOGISTIQUE

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